However, you will not be able to upload videos, and your image resolution should be 1,200×628. What’s the basic criteria for a sponsored message?įor the most part, everything should stay exactly the same as the standard post. Once they do, it directs them to start a conversation with your business or send them a promo. Typically, it works by enticing the consumer to click your business ad. Sponsored Messages on Facebook, such as the ad above show in your audience’s private inboxes in Facebook Messenger.

Recommended image size for expanded ad: 1200 x 628 pixels.

Recommended image size for collapsed ad: 1080 x 1080 pixels.

These are super simple to add and can bring you some extra clicks.

Audio: Stereo AAC audio compression, 128kbps + preferredįacebook Right Column ads can only be seen on desktop, most commonly appearing in the right-hand column of Facebook pages.

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan.

For videos under 9:16: Colored gradient bars are rendered above and below.

Text: no extra text, all text must be part of the image file.

One of the major differences with a story is that you should upload the highest resolution possible.

It’s easy with both Facebook and Instagram Story ads having the same dimensions and specs, so you can use the same creatives for both placements. Image ads posted as Stories last a total of five seconds or until the viewer swipes away from the Story. Story ads keep increasing in popularity as they’re fast and easy for viewers to digest. The only difference between Facebook and Instagram is Instagram videos can only be a max of 2 minutes.Įverything else stays the same as the Facebook specs above. Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).Recommended video length: 15 – 30 seconds.Resolution: Upload the highest resolution video available that meets file size and ratio limits.Link description length: max 30 characters.Recommended image formats: JPG, PNG (PNG has higher quality).Recommended aspect ratio is between 9:16 to 16:9, crops to 1.91:1 with a link.Recommended image size: 1080 x 1080 pixels or 1200 x 628.Exactly what you want.Ĭheck out the comparison between these two ads: Now you can publish Facebook posts that are 1080 x 1080 pixels wide which means you’re taking up more space. Keep in mind, it used to be 1200 x 628 pixels as the go-to Facebook ad size. 1080 x 1920 pixels for Facebook and Instagram StoriesĬheck out this image below for a quick cheat sheet.1200 x 628 pixels horizontal images & audience network.1080 x 1080 pixels for Facebook and Instagram news feeds & right-hand column ads.You can reach 90% or more of your potential audience by uploading static image ads in three sizes: Facebook Audience Network ad size and specs:.

Instagram square video resolution